Nicole Serra

How to Use the Pain Funnel

Drill down into the consequences and impact of the stated pain. Your goal is to move the conversation from a problem to a quantifiable business need.

1. Business Consequences

What are the ripple effects of this pain?

Staff stress/burnout
Negative patient experience
Operational bottlenecks
Brand damage

2. Quantified Impact

Put numbers to the pain, even if they are estimates.

"Losing ~5 new patients/month"
"Staff spends 1-2 hours daily on voicemail tag"
"Cancellation rate is up 15%"

3. Key Buying Signals

What did the lead say that indicates they are ready for a solution?

Asked about PMS integration
Mentioned a competitor
"This is not sustainable"
"We need a better way"

💡 Pro Tip

The more specific and emotional the pain, the stronger your position. Focus on urgency, consequences, and the cost of inaction.

Name	Rating	Reviews	Revised Name
Affinity Contemporary Dentistry	4.9	410	Affinity Dentistry
Soundview Family Dental	4.9	415	Soundview Family Dental
Edmonds Bay Dental	5.0	38	Edmonds Bay Dental

Name

Rating

Reviews

Revised Name

Affinity Contemporary Dentistry

4.9

410

Affinity Dentistry

Soundview Family Dental

4.9

415

Soundview Family Dental

Edmonds Bay Dental

5.0

Edmonds Bay Dental

Lead Information

Dentist / Owner

Call Timing Analysis

Office Manager

Dentist Direct

View Demo

CRM Data

Pain & Opportunity Analysis

Primary Pain

Additional Pain

Pain Funnel Analysis Guide

How to Use the Pain Funnel

1. Business Consequences

2. Quantified Impact

3. Key Buying Signals

💡 Pro Tip

Audio Analysis

AI Message Prompt

Edit Lead Information

Phone Numbers

Contact Log

Add Contact Entry

Contact History

Contact Information

Social Profiles

Company Information

Specialization

Opening Hours

Competitor Information

Email Campaign Status

Dental clinic website research