Diana Cicchiello

How to Use the Pain Funnel

Drill down into the consequences and impact of the stated pain. Your goal is to move the conversation from a problem to a quantifiable business need.

1. Business Consequences

What are the ripple effects of this pain?

Staff stress/burnout
Negative patient experience
Operational bottlenecks
Brand damage

2. Quantified Impact

Put numbers to the pain, even if they are estimates.

"Losing ~5 new patients/month"
"Staff spends 1-2 hours daily on voicemail tag"
"Cancellation rate is up 15%"

3. Key Buying Signals

What did the lead say that indicates they are ready for a solution?

Asked about PMS integration
Mentioned a competitor
"This is not sustainable"
"We need a better way"

💡 Pro Tip

The more specific and emotional the pain, the stronger your position. Focus on urgency, consequences, and the cost of inaction.

Name	Rating	Reviews	Revised Name
South Port Dentistry	5.0	131	South Port Dentistry
Dr. George's Dental White			Dr. George's Dental White
Dr. Henry B. Yeargan Jr, DMD	5.0	5	Dr. Yeargan Dentistry

Name

Rating

Reviews

Revised Name

South Port Dentistry

5.0

131

South Port Dentistry

Dr. George's Dental White

Dr. Henry B. Yeargan Jr, DMD

5.0

Dr. Yeargan Dentistry

Lead Information

Dentist

Call Timing Analysis

Office Manager

Dentist Direct

CRM Data

Pain & Opportunity Analysis

Primary Pain

Additional Pain

Pain Funnel Analysis Guide

How to Use the Pain Funnel

1. Business Consequences

2. Quantified Impact

3. Key Buying Signals

💡 Pro Tip

Audio Analysis

AI Message Prompt

Edit Lead Information

Phone Numbers

Draft Follow-up Email

Contact Log

Add Contact Entry

Contact History

Contact Information

Social Profiles

Company Information

Specialization

Opening Hours

Competitor Information

Dental clinic website research

Click-to-Call Interface

Demo Prompt