FirstName test record LastName

How to Use the Pain Funnel

Drill down into the consequences and impact of the stated pain. Your goal is to move the conversation from a problem to a quantifiable business need.

1. Business Consequences

What are the ripple effects of this pain?

Staff stress/burnout
Negative patient experience
Operational bottlenecks
Brand damage

2. Quantified Impact

Put numbers to the pain, even if they are estimates.

"Losing ~5 new patients/month"
"Staff spends 1-2 hours daily on voicemail tag"
"Cancellation rate is up 15%"

3. Key Buying Signals

What did the lead say that indicates they are ready for a solution?

Asked about PMS integration
Mentioned a competitor
"This is not sustainable"
"We need a better way"

💡 Pro Tip

The more specific and emotional the pain, the stronger your position. Focus on urgency, consequences, and the cost of inaction.

Name	Rating	Revised Name
Competitor 1 Name	Competitor 1 Rating	Competitor 1 Revised Name
Competitor 2 Name	Competitor 2 Rating	Competitor 2 Revised Name
Competitor 3 Name	Competitor 3 Rating	Competitor 3 Revised Name

Name

Rating

Reviews

Revised Name

Competitor 1 Name

Competitor 1 Rating

Competitor 1 Revised Name

Competitor 2 Name

Competitor 2 Rating

Competitor 2 Revised Name

Competitor 3 Name

Competitor 3 Rating

Competitor 3 Revised Name

Lead Information